![]() For example, for an online store, the main KPI is probably the number of sales (which can be broken down into other KPIs).įor a website that is monetized with ads, what matters most is traffic. The definition of KPIs depends on what each company understands by success. ![]() If the critical point is traffic, for example, then growth hacking turns this KPI into experiments that can efficiently attract more visitors to the website. The critical points of a company, which guide growth hacking, are identified by the KPIs that measure its success, such as traffic, leads, and sales. This is why growth hacking is defined as experiment-oriented marketing by Sean Ellis, the expert who coined the term and used this strategy to accelerate startups that became giants, such as Dropbox and Eventbrite. The teams develop hypotheses, verify their validity, perform tests, and discover gaps or opportunities that make the business grow smarter and faster. ![]() These strategies include conducting experiments. Growth hacking is a method used to enable strategies aiming at achieving significant and accelerated business growth by identifying its critical points. Download this post by entering your email below Do not worry, we do not spam.
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